Black Friday Website Traffic Trends (Mobile vs Desktop)

Data
Holiday Promos
Stats
Oct 14, 2020
black-friday-traffic-trends
If your website isn't optimized for mobile, Black Friday is a reason to optimize it. This graph shows that the vast majority of Black Friday traffic comes from mobile (in 2019). Interestingly, it appears that many people in the U.S. find the deals they want on mobile, then switch to a desktop to actually buy.
Source (bloomreach.com)
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