Black Friday Website Traffic Trends (Mobile vs Desktop)

Black Friday shoppers love their phones. This Bloomreach chart shows mobile leading the traffic race by a mile. But here’s the twist: a lot of people browse deals on mobile and buy on desktop.

Marketing analysis

This “browse-on-mobile, buy-on-desktop” pattern means your mobile site must grab attention fast, load instantly, and make saving or sharing products effortless. Think of mobile as your front door and desktop as the cash register.

Why it works

• People shop on phones while multitasking.
• A smooth mobile experience keeps them from bouncing.
• Easy transitions (saved carts, email reminders) drive desktop conversions.
• Fast load times = higher engagement and purchase intent.

Examples

• Amazon syncs cart items across devices for seamless checkout.
• Target’s app sends saved deals by email for later purchase.
• Nike’s mobile-first design boosted conversion by over 40%.