Very Black Friday Offline Ad

Every inbox is a battlefield on Black Friday. Everyone’s blasting discounts, countdowns, and flashing “last chance” emails. So how do you stand out? You look somewhere quieter: the real world.

Marketing analysis

This phone booth ad from Very grabs attention in a space where few brands compete. While digital channels drown in noise, this bright static ad gets noticed by people waiting for buses, walking home, or glancing up from their phones.

Why it works

• Competes in a less crowded environment
• Reaches shoppers while they’re already out spending
• Visual contrast (purple glow vs. urban grey) catches the eye
• Reinforces brand trust with real-world visibility

Examples

• Gymshark used London billboards to announce flash drops
• McDonald’s teased Black Friday prices with empty box ads
• Amazon Fresh placed big “Deal of the Day” posters near stores to drive footfall