Brian McLeod’s HELLYEAH Copywriting Formula

Holler at ‘em – Gain their attention
Empathize with ‘em – give them some back story
Lambast the *******s that created the problem they’re having
Legwork – show ‘em that you walk the walk (prove it)
Yes, there is a solution, and you have it…
Educate them on why your solution is the best fit for them
Action – demand that they take it, right now
Handle any lingering doubt or objections with risk reversal

Do your readers need a little more of a push? Try this formula for a more aggressive campaign.

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Base Content Priority Chart

This is a chart that shows how “Base Content” should be the main thing you create, then focus on “Base Promotion”,  then focus on Social Media. The reasoning is you CONTROL AND OWN Base Content and Base Promotional layers, whereas Social Media can go away and you never truly own it.
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The 22 Rules of Storytelling by Pixar

These are some rules of storytelling by the famous movie production company Pixar: #1: You admire a character for trying more than for their successes. #2: You gotta keep in mind what’s interesting to you as an audience, not what’s fun to do as a writer. They can be v. different. #3: Trying for theme...Read More
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