The AICPBSAWN Copywriting Formula

Most copywriters stop at AIDA. But the real pros? They use AICPBSAWN. It’s the mega-checklist that squeezes out every drop of persuasion your copy can muster.

Why It Works

• Starts with emotion, ends with logic and action
• Builds trust by stacking credibility and proof
• Sells transformation, not features
• Pushes urgency through scarcity or deadlines
• Finishes with an irresistible call to action

Real-World Examples

• Apple: Claims “the best smartphone,” then shows proof in sleek demos.
• Dropbox: Used “limited invites” to create FOMO-fueled signups.
• Tony Robbins: Emotional push—“Change now or stay stuck.”
• Amazon: One-click ordering removes hesitation instantly.

AICPBSAWN doesn’t just convince—it commands action.