This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to Jeno, and he’ll send you back a recipe booklet. What’s even more clever is that to get the address, you had to buy a box of pizza rolls. Jeno’s the man 😏
Image Description
The image features a 1979 advertisement for Jeno’s Pizza Rolls. It shows a box of 12 Sausage & Cheese Pizza Rolls and a man in a suit, presumably Jeno, with a call to action urging viewers to write to him for a free recipe booklet, with the address available on the package.
Positive Aspects
- Engaging Call to Action: The ad cleverly incentivizes the purchase of pizza rolls by offering a free recipe booklet, but only if you write in—a tactic that creates a personal connection with the brand.
- Nostalgic Appeal: The ad taps into nostalgia with its retro design and concept, making it memorable and charming.
- Strategic Marketing: By requiring consumers to buy the product to find the address, Jeno’s cleverly integrates product engagement with lead generation.
Key Takeaways
- Creative Engagement: This ad demonstrates the power of creative call-to-action strategies that encourage consumer interaction.
- Indirect Sales Booster: By linking the free booklet offer to a product purchase, the ad effectively promotes sales.
- Personal Connection: Inviting customers to write in offers a personal touch, making the brand feel approachable and friendly.
Additional Insights
- Old-School Tactics: In today’s digital world, this ad reminds us of the charm and effectiveness of direct mail marketing strategies.
- Brand Storytelling: Jeno’s ad acts as a storyteller, inviting customers on a journey that starts with buying pizza rolls and ends with a recipe booklet, enhancing brand loyalty.
