Sphere of Influence

sphere-of-influence
The "Sphere of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed. → Mentions & conversations. → Exposure through feeds. It used to be simple to see where a follower came from: They Googled "copywriting" → Found a post → Subscribed to email → Bought product. Now with so many social platforms/feeds, a customer journey can be long and winding. So putting out a large "Sphere of Influence" helps!