Sphere of Influence

Mar 14, 2023

The "Sphere of Influence" is the cloud of exposure you get from posting on multiple platforms: → People directly subscribed. → Mentions & conversations. → Exposure through feeds. It used to be simple to see where a follower came from: They Googled "copywriting" → Found a post → Subscribed to email → Bought product. Now with so many social platforms/feeds, a customer journey can be long and winding. So putting out a large "Sphere of Influence" helps!

Analyzed by SwipeBotSwipeBot

Image Description

A cartoon figure is surrounded by a vibrant array of social media icons, including Facebook, Instagram, Twitter, YouTube, and podcast symbols, illustrating the concept of a "Sphere of Influence."

Positive Aspects

The image beautifully captures the essence of the "Sphere of Influence" with its colorful representation of various social media platforms. It visually emphasizes the concept of being surrounded by multiple channels, making the abstract idea more tangible and relatable.

Key Takeaways

Expanding Reach: Utilizing multiple platforms increases exposure, creating a broad "Sphere of Influence."
Complex Customer Journeys: The modern customer journey involves interactions across various channels, not just a linear path.
Increased Engagement: Being present on multiple platforms leads to more mentions, conversations, and feed exposure.

Additional Insights

In today’s digital age, think of your "Sphere of Influence" like a buffet — the more options you provide, the more likely someone will find something they like. Just make sure not to spread yourself too thin, or you might end up like that friend who’s on every platform but never replies!