I'm a sucker for images that immediately grasp your attention, and this one definitely has a "curiosity inducing" vibe.
This is from a 1978 advertising photo with actress Susan Wood for New York Magazine.
Liquor Delivery Mail Flyer
Pretty much instantly you know precisely what they are selling (a liquor delivery service). Red areas are most likely to attract attention, followed by...
Jul 24, 2017
Direct Mail
Updating a Google Presentations slide to be better
Updating a Google Presentations slide: BEFORE: - Just a random list of things about an extract. - No action step. AFTER: - Standardized format,...
Dec 16, 2020
Copywriting
Before and After
Water Heater Print Ad (1965)
"This water heater is so safe, your kids can play pin the tail on the donkey on it." Using this as an example, we...
Jun 8, 2020
Print Ads
Hot Wheels Highway Ad
In today's ad-saturated world, it's all about attention. To grab it, you gotta think outside the box.
Jul 29, 2020
Billboards