The Chevy Cruise autonomous driving project took out this full page in the New York Times to show how many lives could be saved by letting computers do all the driving.
"Give Me One Evening and I'll Give You a Push-Button Memory"
What a FANTASTIC line! Here's what makes it kick-ass: It implies an immediate benefit: A better memory. It's very specific on what you get:...
Aug 22, 2017
Formulas
Smart People Change Minds A Lot
Smart people change their mind a lot because they're open to new ideas. Image Description A contemplative statue of a man deep in thought,...
May 24, 2020
Quotes
Advice
1968 Masquer's English Vodka Print Ad
This 1968 super clean print ad uses only a product shot and headline to get the point across. Red areas are most likely to...
Aug 11, 2017
Print Ads
Clever billboard that uses context to create a bigger story
This billboard was put in the middle of the pandemic in 2020 as part of their ‘The worst time to launch a new brand’...
Feb 1, 2022
Ads
Funny and Weird
Billboards