7 Deadly Fascinations Bullet Point Formula

Most bullets sound like boring checklists. But what if your bullets spoke to your audience’s emotions instead of just listing specs? That’s where the “7 Deadly Sins” formula comes in. It’s how you turn boring benefits into irresistible copy.

Why It Works

• Hooks primal desires like lust, greed, and pride
• Makes benefits emotional, not technical
• Adds urgency and curiosity
• Makes copy feel alive rather than robotic

Examples In The Wild

• Apple: “The most powerful iPhone ever.” (Pride)
• Snickers: “You’re not you when you’re hungry.” (Gluttony)
• Uber: “Your ride, on demand.” (Sloth)
• Rolex: “Status on your wrist.” (Envy)
• Peloton: “Own your workout.” (Pride)

Emotions sell. Specs just explain.