7 Deadly Fascinations Bullet Point Formula

Most bullets in copy are boring. They list features, not feelings. But people buy based on emotion. That’s where the “7 Deadly Sins” trick comes in — each bullet taps into a primal drive your reader already has.

How to Use the Sin Formula

Take your regular bullets and twist them to trigger:

• Lust: “Look like a movie star in 10 seconds flat.”
• Sloth: “Automate everything while you sleep.”
• Greed: “Claim every bonus before it’s gone.”

Why It Works

• Leverages basic human desires
• Makes benefits emotional, not logical
• Creates instant urgency and curiosity

Examples

• Apple: “The most powerful iPhone ever.” (Pride)
• Snickers: “You’re not you when you’re hungry.” (Gluttony)
• Uber: “Your ride, on demand.” (Sloth)
• Rolex: Status on your wrist. (Envy)