Cognitive Biases Chart

Jan 2, 2019

This is a helpful chart that can improve your copy by adding a scientific flair to it when explaining something.

Write. Learn. Take action.

Awesome 1980 Boom Box print ad

I love the simplicity and grabbiness of this ad, and how it focuses on one major feature of this stereo: A handle. It shows...

With 47 years of practice, Dr. W.R. Caldwell proves that he is an expert in medicine. He is also offering out $10,000 worth of...

Jay Abraham’s book had a solid title for this: Getting Everything You Can Out of All You’ve Got

Your odds of winning a PowerBall lottery are 1 in 292,000,000…which is insane. But your change of guessing a BitCoin private key are 1...