Copywriting industry size by keyword

This Google Trends chart tells a clear story. “Sales” crushes every other marketing term — “make money” lags behind it, and everything else (digital marketing, content marketing, copywriting) barely moves the needle.

Marketing Analysis

People don’t wake up wanting “content strategy.” They want results — to make money and sell more. That’s why “sales” tops the chart every time. It’s the end goal everyone’s chasing, even if they use different tools to get there.

Why It Works

• “Sales” talks directly to desire — revenue, money, success.
• Broader terms appeal to beginners and decision-makers.
• Simpler, outcome-driven words perform better in search.
• Focus beats complexity — “sales” = direct benefit.

Examples

• HubSpot’s top traffic pages? All about sales templates and closing deals.
• YouTube searches for “how to sell” outperform “how to write copy.”
• Books like “To Sell Is Human” outsell most marketing titles.