Hot shingles billboard

Most roofing ads are snoozefests. But this one? It made drivers laugh, double-take, and remember the company. The billboard reads: “Hot shingles in your area looking to get nailed.” Yes, it’s cheeky. But it nails the job.

Why It Works

• Pattern interrupt: Looks like a dating ad, not a roofing one.
• Humor + shock: Humor builds instant recall and shareability.
• Visual match: The roof-textured background instantly says “roofing.”
• Clear CTA: You instantly know what they sell.

Real-World Proof

• Wendy’s Twitter: Sass + humor = viral engagement.
• Squatty Potty: Toilet talk turned into $175M in sales.
• Old Spice “Man Your Man Could Smell Like”: Funny, surprising, unforgettable.

Make people feel something—even for shingles—and they’ll remember you.