Copywriting is the marketing that feeds your core business

This simple doodle nails a huge truth: copywriting isn’t just for ads—it powers every part of your business. Words are the gear system that move your product forward.

Marketing analysis

Every line connected to “Your Product/Service” is a communication channel. Each needs copy that informs, persuades, and converts. Whether it’s a sales page or a cold email, the words you use guide the customer journey.

Why it works

• Good copy creates consistency across channels
• It clarifies the value of your product
• It turns features into benefits that sell
• It keeps the same voice and tone everywhere

Examples

• Apple’s website, emails, and packaging all talk the same sleek language
• Slack’s onboarding messages mirror their friendly product tone
• Dollar Shave Club used sharp copy from ad to checkout to scale to $1B acquisition