Copywriting is the marketing that feeds your core business

Copywriting is a skill that can be applied to any product or service.
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This ad from McClure’s Magazine in 1909 seems eerily familiar to the advertising promises of many modern supplements: It’s got vague promises of better...
Great reminder that people don't necessarily want the product or software itself, but rather the result it brings.
Hello Sign does a great job combining a simple, direct message and CTA with an excellent explainer GIF. It shows the tool in action...
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