Funny sign at Austin Airport

This sign at Austin-Bergstrom International Airport nails local branding while giving a basic safety message. Instead of a standard “keep six feet apart,” it uses a cowboy and a longhorn to say “stay a Texas-sized distance.”

Why It Works

• Local context: Instantly recognizable Texan icons make it memorable.
• Visual metaphor: The horse and longhorn show distance better than numbers.
• Dual language: Reaches both English and Spanish speakers.
• Humor + relevance: Makes compliance feel friendly, not forced.

Other Smart Local Signage

• Nashville Airport used guitars as floor markers for spacing.
• Trader Joe’s in Hawaii used surfboards for “six feet apart.”
• Disney World used Mickey footprints to guide queues.

Fun, visual, location-aware signs stick — and get people to actually follow rules.