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Copywriting Lenses List

  • Copywriting
  • Formulas
  • Frameworks
  • Lenses

This is a list of 25 different copywriting lenses to use.

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John Carlton’s headline paints a picture in the readers head

  • Copywriting
  • Direct Mail
  • Headlines

This is one of John Carlton’s Best Ads. I love this headline because it paints a memorable picture in my head. It also unconsciously conveys that if a man with …

Apr 27
8

Writing feature & benefits formula

  • Frameworks

Good repeatable formula for an important element of sales copy.…

Apr 14
2

Account upgrade email transforms into sponsorship offer

  • All
  • Copywriting
  • Emails

This email designed to upgrade customer to a paid tier. They copywriter was clever and made a win win situation even if the client didn’t upgrade.

They obviously need more …

Apr 13
6

Edit any website javascript trick for mockups

  • Copywriting
  • Images

This is great Javascript trick to edit any webpage on the frontend (not permanently) so you can “mockup” your text, headlines, images and more.…

Apr 12
2

“Write with the door closed, rewrite with the door open.”…

- Stephen King
Apr 6
12
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