This chocolate chart nails one thing most marketers forget: clarity. With one glance, you instantly understand the difference between milk, white, and dark chocolate. No words wasted.
Why It Works
- Uses visual hierarchy to compare three things side by side
- Color contrast makes it obvious what’s different
- Minimal text keeps focus on the visuals
- Consistency in layout makes comparison effortless
Real-World Examples
- Apple’s product comparison charts: clean rows, clear differences
- Mailchimp pricing table: each plan laid out simply side by side
- Canva’s feature grid: quick, visual understanding of what’s included
Takeaway? When you’re explaining options, show, don’t tell.
Analyzed by Swipebot
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