Feature, Benefit, Experience.

Can you simply describe your own product/service with this framework?

Example 1
Feature: Sun cream.
Benefit: No sun burn.
Experience: A burn free summer.

Example 2
Feature: Blackjack Guide.
Benefit: Win more money than your friends.
Experience: Bragging rights from your weekend in Vegas.

Example 3
Feature: QMS building framework.
Benefit: Connect, Organize and Visualize your QMS data.
Experience: Faster quality management decision-making than your competitors.

Example 4
Feature: Micro exercises.
Benefit: No burnout.
Experience: A refreshed mind and body.

Write your product/service out like this, and reply to this email with your answers!!
• Feature: ?
• Benefit: ?
• Experience: ?

Notes about billionaires

I had a candid conversation with a friend who is very close with 5+ multi-billionaires. Here’s some notes I wrote down from the conversation:

#1.) There’s always people around.

An …