Features VS Benefits
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
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La Croix Re-branding
La Croix changed its branding and positioning resulting in $500 million in annual sales.They moved away from competing as a...
Before and After/Packaging/Product Descriptions
Dec 22, 2024
Hatch Restore Alarm Clock "Prescription" Ad
This ad is made to look like a doctor's prescription for obsessive doom scrolling, and it's actually an alarm clock...
Ads/Images
May 8, 2025
Tesla Interior Refreshes and Simplicity
This is a cool visualization of the extreme simplification happening on Tesla interiors as the cars go from physical +...
Before and After/Data/Images
Jan 2, 2025
Re-designed sleep aid working 5% better
The add on the right is getting better conversions, the dark blue ad has:- Easier to read contrast.- More information...
Ads/Before and After/Images
Nov 27, 2024
Pod 5 new upgrade ad for Eight Sleep
Eight Sleep’s makes a strong case for upgrading from Pod 3 to the new Pod 5 Ultra. It uses a...
Ads/Before and After/Emails
May 22, 2025
Hemingwrite smart typewriter
This smart typewriter is great for distraction free writing that can sync to your computer.
Images
Apr 8, 2025