Features VS Benefits
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
What learning something often feels like.
Not only does it have a funny headline, it uses the graphic to explain what they do. Simple & effective copy.
I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape = 1,000’s of eyeballs on...