Features VS Benefits

This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
Here's a cool gift list for men from @thewarkitchenHere's a list of products I've previously gifted people for Christmas:• Air Tags• Dust Buster• Pack...
My advice for people coming up with taglines or slogans for their company: Don’t pay attention to billion dollar brands! Example: Apple's slogan of:...
Instead of pushing people via to a blog via email, this email just contains the full blog post, allowing a user to consume the...
I went to The Sphere this weekend in Las Vegas to see U2 and it was so damn cool, here's a mini-tour (with videos):...