Features VS Benefits

This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
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This was a cool device that allowed researchers to read up to 8 books at a time (high tech stuff for the time) It's...
Sometimes I’m jealous of people who are like: “I was broke as shit 2 years ago but now I’m hella rich and I’m gonna...
This is a weirdly eye-catching ad image from AirSign. It is highly reminiscent of this 1978 Susan Wood photo. Definitely looks like this was...
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