Features VS Benefits
This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
The Learning Pit
What learning something often feels like.
Sep 5, 2022
Formulas
Motivation
Images
Advice
Bus stop ad for grocery delivery company with clever headline
Not only does it have a funny headline, it uses the graphic to explain what they do. Simple & effective copy.
Aug 5, 2022
Billboards
Flyer advertising in the wild
I love seeing local flyers like this in the wild. $2 worth of printing + $2 worth of tape = 1,000’s of eyeballs on...
Dec 21, 2023
Ads
Print Ads
Flyers
Outdoor Advertising
Go after existing markets with competitors quote
Nov 14, 2024
Quotes