Features VS Benefits

This is a cool visualization of features vs benefits of a product.
Features and benefits are a great thing to show in the "Interest" and "Desire" sections of the AIDA Formula.
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I like how this simple ad hits home by shoeing what you intended to do, then what *actually* happened!
If you want your Black Friday image to stand out on Instagram, it's probably not a good idea to make it black. This pretty...
A constant chore of marketers is to demonstrate why a cheaper product is not necessarily better, and might even cost you MORE in replacement...
Easy to understand layout of information for converting watts between different types of bulbs:
Search for a command to run...