Full blog post email from KopywritingKourse

Instead of pushing people via to a blog via email, this email just contains the full blog post, allowing a user to consume the full content from the email without having to leave their email client.

Subject: Leading Questions (and how they are used in different situations)

Copy:

Do you know what a “Leading Question” is? It’s usually a sneaky-ass way to put words in someone’s mouth.

We’ll go over a couple of examples for different situations. The AngelGuy is for Normal Questions, and the DevilDude is for Leading Questions:

leading question devil

Leading Questions in Law:
Leading questions are most famously used by lawyers to “inject” some meaning into a question.

What how an innocent question can instantly turn into a “sneaky” Leading Question:

leading question
WHOA!! A harmless question instantly turned into a freakin murder accusation by adding a Leading Question!

Even if the person being asked the question answers “No”……the question still “kinnndddaa of” implies they were involved. This is why Leading Questions can be so sneaky.

It’s how lawyers will “control” the answers of a witness, or “suggest” a person did something wrong.

A leading question can also be used to “add a negative meaning” to what the person did. Like this:

leading question
See how the Leading Question took this to a negative place very quickly?

Leading Questions in Sales:
Salespeople make good use of leading questions. Buying a roomful of furniture is a major purchase, a big decision. . . .

leading question
leading question

Leading Questions in Marketing:
Leading Questions are often used in stuff like marketing pop-ups such as this:

image
The button says “I REJECT THE FREE EBOOK”….giving this pop-up a little more “oommph.”

I’m torn on whether or not these are good or bad, but questions like this do tend to increase conversion rates.

Leading Questions in Surveys:
Leading Questions can also be used to dramatically alter the results of a survey, like this question:

leading question
This is often a huge problem, as the way you word a survey can dramatically have an impact on the answers:

leading question
This kind of Leading Question can confuse or coax people into giving the answer you are secretly hoping for.

Leading Questions in Relationships:
Leading Questions can cause arguments between people, as they can be very “accusatory” like this:

leading question

You can also pre-define how an event will go by using a Leading Question:

leading question
….now that’s my kind of Leading Question!!

Leading Questions in Parenting:
leading question
This leading question inserts an accusation, which could possibly escalate this question into an argument.

P.S. So tell me…..do you LOVE Neville Medhora or do you REALLY SUPER DUPER LOVE Neville Medhora?? 😛