Good show but no tell. This Ad needs a headline.

good show no tell instagram ad good image

Scroll-stopping ad right here. Drum.app nails the classic “comparison” angle with a simple split screen: boring vs better. One glance and you instantly know which side you want to be on. No long copy, just visuals that say it all.

Why This Ad Works

  • Dual-column layout instantly communicates contrast
  • Minimal text makes it thumb-stopping, not thumb-skipping
  • “100% Free” adds a fast, clear value prop
  • The CTA “Install Now” reinforces action
  • Clean visuals make the “after” result irresistible

More Examples

  • Slack: “Before Slack: chaos in emails. After Slack: organized teams.”
  • Headspace: “Stressed mind vs Calm mind” animation.
  • Grammarly: “Messy email vs Polished email” split-screen.
  • Canva: “Blank doc vs Beautiful design” side-by-side.

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