Great sponsored ad by a wine company on Twitter

This ad nails the curiosity hook. It doesn’t say “buy wine,” it says “2 MIT grads built an algorithm to match you with wine.” Now you have to click.

Why this ad works

• Curiosity gap – You instantly want to see how the algorithm works.
• Authority – “2 MIT grads” adds instant credibility.
• Interactive – A quiz feels fun, not salesy.
• Personalization – People love custom results that feel made for them.
• Visual complexity – The crisscrossing lines make your brain go, “Whoa, what’s this?”

Examples of this concept

• Spotify Wrapped turns listening data into personal stories.
• Buzzfeed’s quizzes drive millions of shares every month.
• The New York Times “Dialect Quiz” became their most-viewed piece ever.
• Stitch Fix uses a “style quiz” to customize clothing boxes.