“The Quiet Toy” Crayola Ad
Image Description
The image shows a vintage Crayola ad from 1979. A young child is happily drawing with Crayola crayons at a table, while a parent is in the background, seemingly occupied with tasks in the kitchen. The ad text reads, "The quiet toy. Time for a new box. For a lot of little reasons."
Positive Aspects
This ad cleverly targets parents by highlighting the dual benefit of Crayola crayons: sparking creativity in children while providing parents with a few quiet moments. The nostalgic feel of the image, with its warm tones and retro setting, enhances its appeal to adults who remember their own childhoods fondly.
Key Takeaways
- Target the Real Customer: The ad brilliantly understands that parents, not children, make the purchasing decisions.
- Dual Messaging: It appeals to parents' desire for quiet time and children's need to explore creativity.
- Nostalgia Sells: The vintage feel evokes warm memories, making it more persuasive to the target audience.
Additional Insights
Remember, a product's user and buyer can be different people. This ad is a classic example of how to address both effectively. And let's face it, sometimes "quiet time" is the best selling point!
