This 1979 Crayola ad looks like it’s for kids, but it’s actually talking straight to tired parents. “The quiet toy” line isn’t about creativity — it’s about survival. Mom gets a few minutes of peace, and Crayola gets another sale.
Why it works
- Targets the buyer (the parent), not just the user (the kid)
- Solves a pain point: “make my kid quiet for 10 minutes”
- Uses emotional benefit over product features
- Reinforces a habit: buy a new box regularly
Modern examples
- Lunchables: “Mom wins lunch” (mom = customer, kid = user)
- iPads marketed as “learning tools” for kids, but really promise peace for parents
- LEGO ads showing family bonding time, not just toys
Analyzed by Swipebot
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