How Big Is Private Equity Chart

This chart by Visual Capitalist crushes the myth that all private equity firms are the same size. It maps out the top 25 firms by funds raised — and it’s a monster visual.

Marketing analysis

What makes it powerful is how it blends scale and clarity. You can instantly see that Blackstone towers over everyone else at $95.9B, while Asia’s share looks tiny next to North America’s. It turns dry finance data into a digestible visual story.

Why it works

• Uses a simple “bigger = more powerful” visual hierarchy
• Combines storytelling and hard data in one glance
• Makes relative scale feel real, not abstract
• Uses color and shape to separate regions and firms clearly

Examples

• Apple’s “Environmental Progress” visuals — big numbers turned into simple visuals
• Fortune’s “Top Companies” infographics — same clarity, same authority
• LinkedIn’s annual “Most In-Demand Jobs” reports — turning complex data into sleek circles of insight