Type of Fragrances

Ever wondered why perfumes have fancy names like “Eau de Toilette” or “Parfum”? This chart breaks it down: each term simply means how concentrated the fragrance is. More oil = stronger scent = longer lasting.

Marketing analysis

Perfume brands use concentration levels to segment their product lines. It’s the same core product, repackaged for different budgets and expectations. Smart marketers do this all the time—tiering offers to match how much customers want to spend.

Why it works

• Creates clear value ladders
• Appeals to different buyer personas
• Justifies premium pricing easily
• Increases total revenue without new products

Examples

• Apple sells “Air,” “Pro,” and “Max” versions of the same device
• Starbucks tiers drinks from tall to venti—same coffee, more margin
• Adobe offers monthly plans from basic to premium
• Spotify separates free, student, and family plans