How to create corporate advertising that sells
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
The Regions Report graphically represents the likely distribution of visual attention during preattentive processing.
Image Description
The image is a vintage print advertisement by Ogilvy & Mather titled "How to create corporate advertising that gets results." It features a detailed layout with extensive text, showcasing various strategies for effective corporate advertising, emphasizing credibility, attention, and strategic positioning.
Positive Aspects
The advertisement effectively combines detailed copy with strategic visual structuring, embodying Ogilvy's renowned approach to advertising. It gives a comprehensive guide on creating impactful corporate ads, emphasizing practical tips and real-world applications. The structured layout with various sections guides the reader through a logical progression of ideas.
Key Takeaways
- Build a Corporate Image: Use employees and customers as spokespeople to enhance trust and familiarity.
- Attract Attention: Engage readers with clear headlines and relevant images.
- Credibility and Trust: Provide factual, straightforward information and avoid misleading claims.
- Strategic Positioning: Adapt your advertising strategies to meet real consumer needs and market conditions.
- Avoid Common Pitfalls: Follow the “5 Big Don’ts” to maintain an effective and respected advertising campaign.
Additional Insights
Creating effective corporate advertising is akin to crafting a compelling story. Just as you wouldn’t skip chapters in a novel, ensure your ad takes the viewer through an engaging narrative, building credibility and interest from start to finish. Consider a humorous touch by imagining an ad campaign as a first date—make a strong impression, be honest, and leave them wanting more.
