How to make your sales promotions more profitable advertorial

Part of Ogilvy’s famous “how to” campaign that showcases the agencies copywriting and strategy skills.

 

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing

 

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

 

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Wake up to Tang

I like this ad because it gives people a new way to use Tang: Drink it as a breakfast drink!

By today’s standard it doesn’t seem super wise to drink …