How to make your sales promotions more profitable advertorial

Part of Ogilvy’s famous “how to” campaign that showcases the agencies copywriting and strategy skills.

 

Red areas are most likely to attract attention, followed by Yellow/Orange areas, and Blue areas. Areas that have no color overlay are unlikely to attract visual attention.

 

The Regions Report graphically represents the likely distribution of visual attention during preattentive processing

 

Any area or object that is identified as one of the first 4 predicted fixations is highly likely to be noticed at first glance, regardless of its 1, 2, 3, or 4 order.

 

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1914 Wrigley’s Gum Print Ad

Love how Wrigley’s added a practical use for their gum.  Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…

1960’s Band-Aid Print Ad

Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…