HubSpot explainer video

Ever wonder why some explainer videos go viral while others flop? It’s not just fancy animations. It’s story, clarity, and pacing that turn complex ideas into “aha!” moments.

Marketing Analysis

The video from Konsus nails the basics: a clear problem, a hero product, and a simple journey from pain to relief. You know exactly what the offer is within 15 seconds. That’s tight scripting and purposeful editing doing the heavy lifting.

Why It Works

• Shows the problem before the solution
• Uses visuals that match every word spoken
• Keeps it under two minutes
• Ends with one crystal-clear call-to-action

Examples

• Dropbox’s first explainer video increased signups by 10%+ overnight
• Dollar Shave Club’s launch video racked up 12,000 orders in 48 hours
• Crazy Egg used an explainer video to boost conversions by 64%