Upwork animated explainer video

Ever wondered why explainer videos are marketing’s secret weapon? The video from Konsus nails it: short, clear, and hyper-focused on solving one problem. It teaches faster than a landing page and sells without ever feeling like a pitch.

Why It Works

• Grabs attention with quick visuals and story pacing.
• Keeps things simple: one clear message per video.
• Mixes emotion (stories) with logic (benefits).
• Builds trust fast by showing rather than telling.

Real-World Examples

• Dropbox’s early explainer video boosted conversions by over 10%.
• Crazy Egg made an extra $21K per month after adding one.
• Dollar Shave Club’s viral video turned a startup into a household name.
• Slack’s animated demo helped launch them into team-chat dominance.