HubSpot re-engagement email
Emails
Mar 9, 2018
HubSpots re-sub campaign to make sure people engage and click (and therefore better deliverability)!
Subject: This is goodbye. Here's why ...
Copy:
We miss you already ...
Hi Neville,
We love that you're subscribed to HubSpot's Sales Blog, but we noticed you haven't clicked on an email from us in a long time. We totally get it: Our eyes (and subscription habits) are often bigger than our capacity to read everything.
We don't want to add clutter to your inbox, so we're going to stop sending you emails from HubSpot's Sales Blog.
But we are a little worried about how you'll keep up with the latest sales trends, tips, and best practices, since you’ll be missing out on awesome articles like:
- 23 Sales Questions to Quickly Identify Your Customer's Core Needs
- How to Write Emails People Want to Respond To [Sales Email Template]
- 18 Motivational Quotes to Start Your Day
Image Description
The image at the top of the email features a smiling person wearing a headset, with a background that includes a blurred office environment. The text overlay says, "We miss you already..."
Positive Aspects
- Personal Touch: The image of a smiling person adds warmth and a personal touch to the email, making the reader feel valued and missed.
- Engaging Subject Line: The subject line, "This is goodbye. Here's why ..." creates curiosity and encourages the recipient to open the email.
- Clear Call to Action: The "RE-SUBSCRIBE NOW" button is prominently placed and easy to find, making it straightforward for users to take action.
Key Takeaways
- Personalized Approach: Addressing the recipient by name adds a personal touch and shows attention to detail.
- Highlighting Value: The email outlines the valuable content the subscriber will miss, motivating them to re-engage.
- Clear Action Steps: Provides a direct link to re-subscribe, making the process simple and convenient.
Additional Insights
- Empathetic Tone: Acknowledging the recipient's busy schedule builds rapport and shows understanding.
- FOMO Strategy: By listing exclusive content and benefits, the email cleverly taps into the fear of missing out (FOMO), encouraging re-subscription.
- Casual Language: The informal language creates a friendly and approachable tone, making the email more relatable.
