HVAC Facebook Ad before/after

HVAC fb ad before after
This is an example of a Facebook ad rewrite done in the Kopywriting Kourse's private members' area. Target audience: HVAC engineers Goal: Get the HVAC engineers to hire this agency to run their ads.   Issues in the BEFORE version:
  • Too wordy;
  • Walls of text don't do well on FB ads;
  • It's just not that compelling.
  AFTER version:
  • Direct + clear;
  • Bullet points > wall of text;
  • Lays out specific benefits + competitive advantages.