Las Vegas Sphere QR Code

Someone joked about putting a QR code on the Las Vegas Sphere just to see how many people would scan it. It’s wild, funny, and actually an amazing marketing idea.

Why the idea is genius

• It hijacks attention — the Sphere already gets millions of eyeballs daily.
• It sparks curiosity — “What happens if I scan it?”
• It’s measurable — QR codes give instant data.
• It leverages scale — a massive, glowing billboard turned interactive.
• It’s meme fuel — guaranteed social shares.

Real-world parallels

• Coinbase’s bouncing QR code Super Bowl ad led to 20 million visits in 60 seconds.
• MrBeast once gave away $10,000 via a secret QR code in a video thumbnail.
• Spotify’s billboards with scannable links to playlists boosted engagement by over 30%.

Big canvas + tiny QR code = massive curiosity.