The Pareto Principle states 20% of activity will account for 80 percent of results.
You can see it demonstrated here on certain consumer products.
Things like detergent, chocolate, and toilet paper are used by almost everyone.
Things like cigarettes, beer, and soft drinks are consumed mostly by the top 20% of users.
Cold email with a ton of value
A cold email to connect with an invite to watch a rocket launch. Now THAT is offering some good value in an email! Image...
Aug 29, 2022
Emails
AIDA Formula Gary Halbert
“AIDA stand for ATTENTION, INTEREST, DESIRE, ACTION. So, to make it clearer your letter should: 1. First, get his attention 2. Second, get him...
Jul 12, 2017
Formulas
Copywriting
Quotes
A.I. Writing Using Copy.ai (Powered by OpenAI / GPT-3) feat Paul Yacoubian on Idea Gen w/ Computers
Paul Yacoubian is the founder and CEO of Copy.ai which rocketed to popularity as one of the very first platforms on the planet to...
Feb 1, 2021
Podcast
Videos
The Easy-Peasy Lens
Image Description The image features a black and white illustration of a woman lying down in a relaxed pose, promoting the "World's Easiest Yoga."...
Jul 14, 2020
Formulas
Copywriting
Lenses