The Pareto Principle states 20% of activity will account for 80 percent of results.
You can see it demonstrated here on certain consumer products.
Things like detergent, chocolate, and toilet paper are used by almost everyone.
Things like cigarettes, beer, and soft drinks are consumed mostly by the top 20% of users.
Synthesia home page
This is a great home page from software company Synthesia. It has an easy headline, 3 key features and benefits, and an explainer video...
Jul 22, 2023
Signup Forms
Copywriting
Home Pages
Videos
SaaS Pages
Headlines
Whole 30 Rules
I like these simple images that explain the "Whole 30" protocol in simple terms. I'm not a huge fan of complex diets because they...
Jan 24, 2023
Motivation
Data
Advice
Great unsubscribe email from Drizly
Sometimes using a "pattern interrupt" is great way to grab attention. A "pattern interrupt" can be something something that's a little different than normal,...
Feb 22, 2023
Swipes Email
Essay
Copywriting
Emails
Headlines
Images
Inviting home page for shoe store with above the fold video
In a world of online scams and counterfeit sneakers the video tour of the store front creates a sense of trust by showing off...
May 31, 2022
Home Pages