Image Description
The image is a vintage McDonald’s ad from 1987. It features a colorful salad in the foreground, topped with ham strips, cheese, and vegetables. Two women are talking on the phone, with one asking about the salad and the other humorously replying about the freshness. The McDonald’s logo and slogan are prominently displayed.
Positive Aspects
This ad effectively showcases McDonald’s attempt to diversify their menu with healthier options, appealing to a broader audience in the 1980s. The vivid imagery of the salad makes it look fresh and appetizing. The playful exchange between the women adds a light-hearted touch, making the ad memorable.
Key Takeaways
- McDonald’s introduced salads in the late 1980s to expand their menu options.
- The ad uses humor with the phrase “toss 'em fresh all day,” potentially adding a playful element.
- The bright, colorful imagery effectively highlights the freshness and appeal of the salads.
- The ad targets a health-conscious audience, showcasing McDonald’s adaptation to consumer trends.
Additional Insights
It's interesting to see how McDonald's was already responding to health trends in the 1980s by offering salads. The clever use of humor with the “toss 'em” line may have been intentional to make the ad more engaging. This is a classic example of how brands use advertising to shift consumer perceptions and adapt to changing tastes.
