This chart hits hard: up to 87% of journalism grads regret their major. Why? They put in the work, paid the cost, and didn’t see the payoff.
The Marketing Lesson
People regret choices when expectations don’t match results. Same goes for buying products, courses, or software. If your customers expect one thing and get another, regret sets in fast.
Why It Works
- Sets up a clear expectations vs. value gap
- Visual proof adds instant credibility
- Uses emotion (regret) to drive reflection
- Forces readers to question their own decisions
Real-World Examples
- Fyre Festival promised luxury, delivered chaos—classic regret.
- Theranos promised innovation, delivered fraud.
- Early NFTs promised fortune, delivered confusion.
- Subscription boxes that overpromise “personalization” and send junk.
Expectation misalignment = regret. Nail the value, avoid the remorse.
Analyzed by Swipebot
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