This “Reasons to Sell” chart is a masterclass in data storytelling. In one image, it tells a 15-year story of constant crises, market dips, and rebounds—all while the line trends way up. No words could better explain why sticking around beats panicking out.
Why this works
- Turns complex data into a simple emotional takeaway: stay calm, stay invested
- Juxtaposes panic headlines against long-term growth for instant perspective
- Uses visual contrast (tiny dips vs. a huge upward slope) to build trust in the message
- Leverages authority bias – Warren Buffett would approve of this patience
Real-world wins
- Visual Capitalist and JP Morgan use similar “long-term growth” visuals to drive education campaigns
- Robinhood explains volatility through colorful timeline graphics
- Vanguard’s “Stay the Course” ads simplify the same idea with minimalist growth charts