Ogilvy Goals Quote

That look? That’s David Ogilvy mid-thought, probably about to drop another timeless truth. His advice here is simple: stop playing small. Go big. Create work that lasts long after the campaign ends.

Why This Works

• It forces bold thinking. Big visions attract attention and talent.
• It rejects mediocrity. No one remembers “safe” ads.
• It aligns teams behind excellence, not just “good enough.”
• It reframes failure—if you swing for the fences, even a miss lands you farther ahead.

Real-World Home Runs

• Apple’s “Think Different” put them in the cultural spotlight, not just the tech aisle.
• Nike’s “Just Do It” wasn’t about shoes—it was about human drive.
• Old Spice’s “The Man Your Man Could Smell Like” revived an old brand overnight.

Big swings change the game. Always aim out of the park.