We like reports and correspondence to be well written, easy to read - and short. We are revolted b pseudo-academic jargon, like "attitudinal," "paradigms," "demassification," "reconceptualize," "suboptimal," "symbiotic linkage," "splinterisation," "dimensionalisation."— David Ogilvy
We like reports and correspondence to be well written, easy to read - and short. We are revolted b pseudo-academic jargon, like "attitudinal," "paradigms," "demassification," "reconceptualize," "suboptimal," "symbiotic linkage," "splinterisation," "dimensionalisation."
