One notification can destroy your deep work, so protect your time

This cartoon nails it. It shows a fortress labeled “Deep Work” and a Trojan horse labeled “One Notification.” One ding, one buzz, and your focus fortress crumbles.

Marketing analysis

It’s a visual metaphor that instantly clicks. The humor keeps it light, but the message hits hard: distractions sneak in like sneaky marketers trying to breach your attention.

Why it works

• Uses a familiar story (Trojan horse) to make a modern point
• Simple, clear, and instantly understandable
• Emotional hook: guilt, humor, and truth in one picture
• Reinforces urgency to protect your attention

Examples

• Apple’s “Focus Mode” campaign sells peace of mind, not tech.
• Notion positions itself as a “distraction-free workspace.”
• Cal Newport’s "Deep Work" concept turned focus into a personal brand.
• Forest app gamifies staying off your phone—trees for focus!