Before & After photos

A single image can explain everything about your product. That’s what makes Before & After ads so powerful. Take Anker’s charger ad: in one shot, it turns a cluttered outlet into a clean, efficient setup. Boom — product explained.

Why It Works

• Shows the transformation, not the tech specs
• Instantly demonstrates value (less clutter, more simplicity)
• Triggers “I want that result” thinking
• Requires almost no reading

Real-World Examples

• Anker: 3-in-1 charger replaces multiple bricks
• Hungryroot: Empty fridge → colorful, stocked fridge
• Clixlo: $297 in apps → $27 one-time software
• SmartNomad: Stressed traveler → chill traveler
• Stretchit App: Tight hamstrings → flexible yogi

Before and after images don’t just show change — they sell it.