![sunsensor lens changing ad](https://cdn.swipefile.com/2020/11/sunsensor-ad.jpg?width=3840&quality=80)
This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them.
Even without reading any of the copy, the reader will understand what the product is and why they should buy it.
He was correct about this. Everyone thought AI would take physical jobs because robots were so good, but no one saw how good AI...
This is an amazing headline and picture that went viral on the internet.
Even dogs can write great copy! It has a clear CTA (Call To Action) and explains why to follow that action.
One of the first steps of writing effective copy is understanding the "awareness level" of your market. If they are hyper-aware, you can take...