The S1 Club's Before + After Explainer Image

S-1 forms are dense and dull. The S-1 Club nailed their Product Hunt launch by showing exactly how they make those forms digestible. Their image literally says it all: “We turn this… into this.”

Why this image crushes it

• Uses contrast to make the transformation obvious
• Shows value instantly without paragraphs of text
• Visualizes a “before and after” story every viewer can grasp
• Uses clean branding and simple layout to signal clarity

Examples of this idea in action

• Loom: “Before and after” of explaining projects via video instead of emails
• Grammarly: Shows messy writing fixed into clean text
• Zapier: Visualizes boring manual tasks turned into seamless automations
• Canva: Turns designer-only tools into easy drag-and-drop graphics