This is a great ad because it SHOWS the reader what the sunglasses do instead of just telling them.
Even without reading any of the copy, the reader will understand what the product is and why they should buy it.
This 1971 ad for a men’s hair dryer epitomized this era….look at that hair!…
A student wanted to do CopyWork on some classic ads (hand writing other people’s work to get a feel for it), and wrote out the Gary Halbert “Coat of …
A hilarious headline about the Volkswagen Beetle. Readers will remember this ad every time they see this car.…
Love how Wrigley’s added a practical use for their gum. Chewing their gum after every meal will help with indigestion. Chewing it before will help you build an appetite.…
Great use of call-outs on this image “Need this many?” pointing to three Band-aids on one knee. “Try this.” pointing to one single larger Band-aid.…
