Personalized Direct Mail Drop for Manual Therapy Clinic

This manual therapy clinic didn’t just print a postcard — they made a mini sales page. And they mailed it everywhere downtown Austin. The heatmaps show exactly how well they guided attention.

The Smart Design at Work

Most eyeballs land first on bold claims like “WITHOUT medication!” and “WITHOUT injections!” before moving to the image of the woman’s back and finally the call to action. This flow hits the problem, solution, and offer — in seconds.

Why It Works

• Big, specific headline grabs pain sufferers instantly
• “Without” statements eliminate common objections
• Image reinforces the topic visually (back pain = back photo)
• Strong contrast and hierarchy guide the eye naturally
• Simple call to action makes the next step easy

Examples

• Lazy Boy: “Pain-Free Recliners Without Surgery” drove 22% lift in response
• SmileDirectClub’s “No Office Visits” ad grew CTR by 18%
• Peloton’s “Train at Home Without the Gym” message exploded during lockdowns