Retention.com’s Problem Explainer

This “hover-over” section nails something most marketers miss: diagnosing the customer’s pain before pitching the cure. Each hover reveals a specific issue eCommerce brands face, making readers think, “Yep, that’s us.”

Why it works

• Starts with problems, not product—instantly relevant.
• Uses specific numbers like “98%” to sound real and credible.
• Breaks problems into four quick bites, easy to skim.
• The hover effect adds interactivity, pulling users in.

Real-world parallels

• HubSpot’s homepage leads with “Your CRM shouldn’t hurt to use.”
• Monday.com asks “Still managing projects in spreadsheets?”
• Dropbox Business highlights “Lost files, wasted time?”
• Ahrefs opens with “You can’t improve what you can’t measure.”

It’s smart marketing wrapped in a slick UX trick.