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Total Addressable Market

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Mar 27, 2024
Posted byNeville Medhora
market-chart
When looking at market size it’s helpful to look at the realistic amount you can capture. TAM: Total demand for a specific product/service in a market. SAM: Portion of TAM that a company can target and serve. SOM: Percentage of the market a company currently captures or intends to capture.  
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