Re-working copy
Re-working the copy on a page is important from time to time.
You may spot things your didn’t like, or can improve, or can give better analogies for….ultimately making the copy stronger.
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1912 mail order house plans
This ad is a little confusing, it sort of “implies” you can build a 7 bedroom house for $759 to get your attention. This ad is actually for a “plan …
Call to action based pizza ad:
This 1979 ad for Jeno’s Pizza Rolls has a strong call to action to write in (a physical letter) to Jeno, and he’ll send you back a recipe booklet. What’s …
Sphere of Influence
The “Sphere of Influence” is the cloud of exposure you get from posting on multiple platforms:
→ People directly subscribed.
→ Mentions & conversations.
→ Exposure through feeds.
It used …
Lots of medical tourism data in simple chart
This chart makes it visually very easy to see the prices of medical procedures in the USA, Korea, Singapore, and India.…
