How much to sell to make a million dollars

Marketers love big goals. But “make a million dollars” means nothing until you break it down. These charts show exactly how many customers you need at each price point to hit $100K, $500K, or $1M. Suddenly, the road to seven figures looks simple.

Marketing Analysis

This visual works because it turns abstract revenue goals into simple math. Whether you sell $10 eBooks or $10K coaching, your number is right there. It bridges the gap between dream and doable.

Why It Works

• Turns a fuzzy dream into concrete numbers.
• Makes pricing strategy visual and satisfying.
• Highlights how small shifts in price drastically change your workload.
• Uses color and formatting to make big numbers feel achievable.

Examples

• Alex Hormozi sells $100 courses but scales through upsells to $10K offers.
• SaaS tools like ConvertKit hit $1M ARR by pricing around $30/month to 2,700 subscribers.
• Coaching programs make $1M from 100 clients at $10K each.