This chart breaks down conversion rates from bottom-of-funnel (BOFU) traffic sources — and wow, branded traffic leads the pack with 31%. Direct visits follow closely at 22%, while paid search and social lag behind.

The Marketing Lesson

At the bottom of the funnel, buyers already know and trust you. That means conversion isn’t about catchy ads; it’s about familiarity and credibility built earlier in the journey.

Why It Works

Familiar brands lower buying friction
Direct traffic shows high purchase intent
Paid search works when targeting high-intent keywords
Trust, not traffic volume, drives bottom-line conversions

Real-World Examples

Nike converts over 70% of sales from branded searches
Apple thrives on direct traffic thanks to loyal customers
SaaS tools like Shopify see stronger closing rates from returning visitors

Creative Variations

Remote work is cool, but in-person work is adventurous

Analyzed by Swipebot

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