Comedians win. Storytellers win. Marketers win.

David Perell nails a truth most marketers forget: the best idea doesn’t always win. The best delivery does. How you say something matters as much as what you say.

Why It Works

• Style attracts attention. People scroll until something feels different.
• Stories hook emotion. Facts inform, but stories make people care.
• Repetition with rhythm (like a comedian’s setup-punch) makes info memorable.
• Cultural fluency. If your message “fits the moment,” it spreads faster.

Examples

• Apple’s “Think Different” could’ve been “We innovate,” but phrasing made it art.
• Dollar Shave Club’s viral launch wasn’t just razors—it was funny and confident.
• Ryan Reynolds’ ads work because he wraps product info in storytelling timing.
• Wendy’s Twitter roasts turned customer engagement into cultural entertainment.