Schweppes Bitter Lemon Print Ad

Print Ads
Apr 15, 2018
schweppes ad-bitter-lemon
"You can see the lemon in the Schweppes Bitter Lemon. That's because Schweppes uses whole, fresh lemons. Juice, pulp, peep, everything."

Image Description

A distinguished gentleman with a well-groomed beard is holding a Schweppes Bitter Lemon bottle upside down, examining it closely. The ad emphasizes the use of whole, fresh lemons, highlighting the product's authenticity and quality.

Positive Aspects

  • The image exudes sophistication and trustworthiness, aligning with Schweppes' brand image.
  • It effectively communicates the product’s unique selling proposition: the use of whole, fresh lemons.
  • The visual focus on the bottle reinforces brand recognition and product features.

Key Takeaways

  • Schweppes Bitter Lemon is made from whole, fresh lemons, including juice, pulp, and peel.
  • The ad uses a compelling visual and authoritative figure to convey quality and authenticity.
  • The emphasis on natural ingredients appeals to consumers seeking genuine and flavorful beverages.

Additional Insights

  • This ad taps into the nostalgia of classic print advertising, where imagery and concise messaging worked hand-in-hand to convey brand values.
  • The choice of a refined gentleman suggests that Bitter Lemon is a drink for those who appreciate quality and tradition.
  • Humorously, the intense examination of the bottle might suggest he’s making sure the lemons are really in there!